Customer lifetime value analysis

We are modelling customer lifetime value for non-contractual business.

Dependencies

• pandas
• numpy
• scipy
• matplotlib
• seaborn
• lifetimes
• jupyter notebook

Install Dependencies

Pandas:           $ sudo pip install pandas
numpy:            $ sudo pip install numpy
scipy:            $ sudo pip install scipy
matplotlib: 
                  $ sudo apt-get install libfreetype6-dev libpng-dev
                  $ sudo pip install matplotlib 
seaborn:          $ sudo pip install seaborn
jupyter notebook: $ sudo apt-get -y install ipython ipython-notebook
                  $ sudo -H pip install jupyter
lifetimes:        $ sudo pip install lifetimes

Dataset

• Data set can be download from this link
• There is no need to download dataset because it is already downloaded.
• Path of dataset is ./input_data/

Usage

Run the code given in ipython notebook CLV_analysis_online_retail.ipynb

Credit

Code credits for this code go to Susan Li. I've merely created a wrapper and necessary changes to get people started.