A living document of hand-picked resources for marketers (or, I bookmark too many things to read and forget which folder they're in). I also have another list of awesome-developer-marketing resources.

If you're in B2D or actively marketing to developers and want to join a likeminded group of people, check out the Developer Marketing Community I'm co-building.

I'm also co-building Savepad - a collaborative swipe file SaaS for cross-functional growth/marketing teams. Savepad is your little corner on the internet to store, organize, reference, and share all the amazing inspiration, resources, and examples you find online. Join the waitlist 👇

If you found this list helpful, tweet it to let other marketers find it!

Why am I turning my bookmarks into a public repo? The problem with marketing related content online is that it's 99% crap and fluff. I try to read a lot and save my resources. So I thought I might as well make it public, so you can save yourself some time trying to find things worth reading.

Blogs and Websites (Personal or Company)

• Growth Supply - Great writing on startups and growth from Ali Mese
• Kevin Indig - No-BS long reads on SEO, Content, and Strategy (⭐)
• Brian Balfour - Long Reads on growth and marketing
• Sixteen Ventures - Sales acceleration and growth marketing posts
• Andrew Chen - Long reads on growth and business (⭐)
• Better Marketing

Books

• Everything is Fucked: A Book About Hope by Mark Manson (⭐)
• Contagious: Why Things Catch On by Jonah Berger
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
• Permission Marketing by Seth Godin
• Obviously Awesome by April Dunford
• Hooked: How to Build Habit-Forming Products by Nir Eyal
• Buyology: Truth and Lies about Why We Buy by Martin Lindstrom
• Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
• Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Bear
• All Marketers Are Liars by Seth Godin
• Originals: How Non-Conformists Move the World by Adam Grant
• Radical Candor by Kim Scott
• Deep Work by Cal Newport
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown (⭐)
• Building a StoryBrand by Donald Miller
• So Good They Can't Ignore You by Cal Newport
• Thinking, Fast and Slow by Daniel Kahneman
• Product Led Growth by Wes Bush
• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
• Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya Nadella (⭐)

Case Studies

• Four Category Making Case Studies
• WhatsApp, The Anti-Marketing Growth Phenomenon
• Duolingo, The antithesis to the bazaar
• The SEO-driven user acquisition behind Zapier's growth to $35M ARR
• From PPC to IPO: How Snowflake Did It
• How Notion Built A $2B SaaS Startup Through Community & Templates
• How Microsoft crushed Slack
• How Burger King Used FIFA 20 To Turn a Tiny Soccer Team Into Superstars
• How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year
• How Airtable’s Long Tail SEO Strategy Is Helping Build Their Moat (⭐)
• Grubhub's link building strategy
• How Monday.com Scaled to $5.7B in Market Cap
• You can't win - How Freshworks rewrote the traditional SaaS growth playbook
• How Segment grew to a 1Billion business
• When Multi-level Marketing Met GenZ
• How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson
• Stripe's model of product-led, developer-centric growth.
• How Segment Scaled - from 300% to 40% to 100% YoY Growth
• How Ikea tweaked its products to woo India's shoppers
• How the MVPs of the billion dollar businesses got their first 1,000 customers
• IKEA x India — A Research Case Study
• “Traction Tactics” Behind Square, PayPal, Waze, Twilio & More (⭐)
• What is Product-Led Growth? The case of EasyBON
• Content(ful) is King
• Starting from zero
• Your guide to PLG + enterprise - Inside Similarweb’s $190M growth engine and how PLG unlocks Enterprise customers
• Amazon’s Guide To Marketing Psychology
• How Notion Grows
• How Apple Mastered a 100-Year-Old Strategy Used to Sell Beer
• Inside Jasper's explosive growth through PLG and community
• How Shopify Grows

Content Marketing

• Kevin Indig's 2020 Roundup - An Airtable of 225 bookmarks from 2020
• How Morning Brew's referral program built an audience of 1.5 million subscribers
• Content Driven Growth - A great writeup on Content Driven Growth from Lenny's Newsletter, focusing on Hubspot, aHrefs, Intercom, and Slidebean (⭐)
• SaaS content marketing: The ultimate (but simple) guide
• Acquisition Channel Opportunities
• "Mirage Content" Is the Reason Your Company Blog Isn’t Generating Leads
• 100m Posts Analyzed: What You Need To Write The Best Headlines
• Visual Hierarchy: A 2021 Optimization Guide For Marketers
• Knowing when to use "How to" versus "Why to" content
• The four forces of bad content
• Content marketing for founding teams
• 17 tips for great copywriting
• The Animalz Content Marketing Benchmark Report 2021 by Ryan Lewis
• 16 Ways to Generate Stellar Content Ideas
• Elon Musk's Storytelling Framework

CRM

• Really Good Emails - Email inspiration for every email use case

Design Inspiration

• Copper CRM
• Mollie Payments
• Heap CRM
• Miro
• Loom
• Taskade
• Monday
• Kong
• Metadata
• GraphCMS (Shameless Plug)
• Segment
• Twilio
• Algolia
• Drip
• Kajabi
• Proof
• Keap
• Mailchimp
• Aiva Labs
• Landbot
• Dynamic Yield
• Pitch
• 8Base

Newsletters

• Growth Newsletter by Julian Shapiro (⭐)
• Hitenism by Hiten Shah (⭐)
• Growth Memo by Kevin Indig
• Marketing Weekly by Corey Haines

Performance Marketing & Optimization

• Please, Please Don’t A/B Test That (⭐)
• Why most analytics efforts fail
• How to (Actually) Calculate CAC
• How to Build and Optimize CTA Buttons That Convert
• Acquisition Channel Opportunities: Meta, Discord App Store, Spotify Podcasts
• How acquisition and retention work together
• How to Scale Outbound Marketing
• A lesson from a DTC marketer to a B2B marketer

Podcasts

• The Tim Ferriss Show by Tim Ferriss
• Pivot by Scott Galloway and Kara Swisher (⭐)
• The Prof G Show by Scott Galloway
• Everyone Hates Marketers by Louis Grenier (⭐)
• This Old Marketing Podcast by Joe Pulizzi and Robert Rose
• Perpetual Traffic by Ralph Burns and Amanda Powell
• Online Marketing Made Easy by Amy Porterfield
• Marketing Scoop by Laura Morelli
• Marketing Over Coffee by John J. Wall and Christopher S. Penn
• Copyblogger FM by Darrell Vesterfelt and Curt Nickisch
• Growth Mapping by Sujan Patel and Aaron Agius
• Masters of Scale by Reid Hoffmann
• Entrepreneurs on Fire by John Lee Duma

Product, Community, and Developer Marketing

• Product Marketing Reading List - A reading list of PMM books by the PMA
• What is Product Marketing?
• How to build a successful Go To Market Strategy
• Community-Led Growth: The Product-Led Growth Expansion Pack (⭐)
• Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade
• Online communities at every stage of the startup journey
• Ways to think about customer onboarding
• Community First, Product Second
• The Right Way to do a Competitor Analysis for a New Product Category
• Getting better at Community Building, one habit at a time (⭐)
• A Guide to B2B SaaS Product Onboarding (⭐)
• Relationship First Management
• Yes, you can pivot to Product Led Growth (⭐)
• Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market(⭐)
• Selling to the Enterprise: Crafting Product Narratives (⭐)
• The Buyer Intent Playbook: How Marketers Can Utilize Intent Data
• Product-Led Growth Tech Stack: 199 SaaS tools for growth
• Crash Course in Marketing Goal Setting (⭐)
• You Can't Buy Integration
• How to Create a Product Content Strategy (⭐)
• A Founder's Guide to Community
• How to Build a Product-Led Growth Strategy

SEO

• SEO Community - Public domain project listing resources for SEO (⭐)
• ahrefs SEO trends for 2021
• Learning SEO - Free SEO learning roadmap with tons of resources
• How does SEO Work? - G2 article on the basics of SEO
• Search Engine Land
• Pain-Point SEO: How to Produce SEO Content That Drives Conversions (⭐)
• 9 Ways to Break Through a Website Traffic Plateau (⭐)
• There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

Startups & Getting Started

• Early Adopter Marketing – How startups get their first users
• What I Learned About Startups by Collecting 30,000 Data Points
• Mapping the Insights that Drive Startup Ideas & Theses
• Offer-led Growth
• Why You Don’t Need to be “Enterprise-Ready” or “Scalable” as Yet and Other Notes on Crafting B2B Software with Contenda’s Founder, Lilly Chen
• SaaS Growth Strategy — Step-by-Step Worksheet
• If we can make a product work for anyone, it usually works better for everyone
• Seven Legends of Leverage
• Your North Star
• 9 Ways to gauge market demand for your startup
• How to know when to pivot?
• Founders should think about channel/offer fit instead of product/market fit
• Your northstar metric may be broken 🛠

Marketing Strategy and Growth

• Difference between SLG, MLG, and PLG
• The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques from 7 Tech Startups
• Growth Marketing Summit: Marketing with Speed and Data
• 25 Growth Strategies
• Growth as a Mindset
• This marketing strategy actually made me happier
• How to Run a Growth Experiment - Learn the 4 Steps
• Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
• The Elephant in the room: The myth of exponential hypergrowth
• Introducing enterprise sales to a product-led growth organization
• The SaaS Metrics That Matter
• How marketing sneakily affects our decision-making
• The Product Strategy Stack
• How to Master Product Virality
• Systems Thinking 101
• Hyper-growth is great, but don’t die while trying
• SaaS Renewal Best Practices
• Growth vs Profitability
• 11 Channels that consistently work
• Improving Your SaaS' Free to Paid Conversion Rate
• Don't Let Your North Star Metric Deceive You (⭐)
• Flywheels And How To Create Content Communities (⭐)
• How to get your company out of the MQL trap
• How to know if you've got product-market fit
• SaaS Churn and Short-Term Customers: The Contrarian View (⭐)
• Is it time to ditch the old SaaS metrics?
• The 4 Types of Defensibility
• How to use FOMO to Increase Conversions
• How Amazon Built It's Growth Ecosystem
• International Growth is no longer optional for SaaS Companies
• Do Your Marketing Metrics Show You the Full Picture?
• The three types of “good” onboarding friction
• Designing for Buying: How to Break Through the Ceiling in Product-Led Growth
• Why Your Marketing Strategy Needs a Conversion Funnel
• How People Discover New Products (⭐)
• How to Measure “Hard-to-Measure” Marketing Channels
• “Traction Tactics” Behind Square, PayPal, Waze, Twilio & More (⭐)
• 3 Unusual Drivers of Early-Stage Growth
• The 6 Patterns Of Uncommonly Successful Teams (⭐)
• Product-Led Growth’s Failure
• The GACC Marketing Brief: The best framework we’ve created (⭐)
• The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel (⭐)
• Why premature scaling fails: The Traction Treadmill
• What’s A High Performance Organization?
• Where Freemium Thrives and Dies
• Product-led Growth Companies: A Framework for Prioritization
• Six rules of hiring for growth (⭐)
• Scaling to $100 Million - The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond)
• When and How to Take Big Swings
• The Best Way to Set Marketing Priorities and Smash Your Goals
• Marketing is Everything
• How to accelerate growth in 2022
• What is Hypergrowth?
• Product Driven Vs. Customer Driven
• [Traditional B2B Sales and Marketing are Becoming Obsolete](Traditional B2B Sales and Marketing Are Becoming Obsolete)
• Exponential Growth Isn’t Cool. Combinatorial Explosion Is
• High Output Marketing
• Taking Your Customer’s Side Is The Most Underrated Growth Hack
• Trendjacking Without the Cringe

Teams, Leadership, and Management

• The playbook for hiring the right marketer at the right time for your startup
• The Startup Org Chart from Founding to IPO
• Leaders Whose Time Has Passed
• Your Marketing Org is Slow. Here’s a Framework to Move Faster
• All your VPs really need to do is tilt the curve
• How the Best CEOs Use ‘Thinking Time’ (⭐)
• How to Get Started with Agile Marketing
• The 25 Micro-Habits of High-Impact Managers (⭐)
• 20 Technical Skills Every Marketer Needs
• Here's How Google Knows in Less Than 5 Minutes if a New Employee Will Get Off to the Perfect Start (⭐)
• How To Be Assertive At Work Without Being a Jackass
• Heuristics That Almost Always Work
• Managing people 🤯
• The Best Leaders in the World Are “Quiet Managers”
• The power of Amazon's written Narratives
• What are your company's anti-values?
• The People Roadmap for Startups
• GET YOUR OKRS OUT OF MY GEMS
• This Is What Happens When There Are Too Many Meetings
• Managing Your Mental Health While Running a Startup
• Ditch Your To-Do List and Use These Docs To Make More Impact
• Ask HN: I burned out but I don't want to let my team down
• 103 Bits of Advice I Wish I Had Known
• Genuine VS toxic positivity in language: communicating with empathy
• 28% of people quit because of bad managers: The best way to confront your boss before it’s too late
• If you feel Stuck, Read this (Everyday)
• A Recipe to Grow Leverage
• Annual planning is a colossal waste of time
• Owner economics and Strategy
• What Happens When Stress Runs in Your Team

Tools

• The 2021 Marketing Tech Stack - Recommended stack from Intercom
• MarTech Base - Resource for building stacks and seeing who's using what
• Build Your DXP - Community durated list of API-first tools for Martech stacks
• What's your Marketing Stack?
• Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice
• Letter to a new Startup CMO

Tweets

• When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES.
• Top Marketers in SaaS
• The first line of your copy is crucial. (⭐)
• 10 ideas that changed my life: (thread)
• Turn any SERP into a keyword research tool
• 2020 Best Campaigns we didn't create
• 10 Questions for Teasing Out Market Opportunities
• Digital PR for SEO Rankings
• How to Grow Startups
• Simple Copywriting
• 100 Landing Page Hot Tips (⭐)
• Mapping the Creator Economy
• Marketing to Developers (⭐)
• Best Threads on Twitter
• Marketing Framework for Communities
• How to determine value of backlinks
• The SaaS Board Meeting
• Oatly case study
• Uncommon SEO Knowledge (⭐)
• M&A Marketing and Acquiring Communities
• Community Capitalism
• Marketing to Developers and building developer relations
• Turning opinions into marketing proof
• Building a Community from Scratch
• Best SaaS Company Blogs
• Founder "Types", and how to hire accordingly
• OnlyFans grew faster than any other creator platform this year (⭐)
• Playing long term games in business
• Driving others to change to your product
• Landing Page Copywriting Tips (⭐)
• Linear Growth vs. Non-Linear Growth (⭐)
• The top 0.1% of marketing mental models.
• SEO is the magic ingredient behind billion-dollar companies (⭐)
• Long list of free and paid Marketing tools
• 7 ways to get attention for your product (⭐)
• An intro to startup growth (⭐)
• How to pick a North Star metric
• How Freshboards doubled their traffic in 3 months pre-IPO
• The best marketing doesn't look like marketing
• 30 Things You Can Do To Improve Your Marketing Right Now
• Blueprint to Optimize Landing Pages
• The "Why Now?" of Startups
• Is Your Startup on Fire?
• Customers don't care about how novel your startup is
• How to bring Fintech products to market faster

Others

• Kevan Lee's Interview Prep - list of resources for marketing interviews
• The mental models of Chinese tech
• Bottlenecks of Startups
• Kevin Indig's Good Reads - List of articles, books, and videos recommended by Kevin Indig
• The Unicornian - The onion for startups?
• Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)
• How to Find Product Market Fit - Peter Reinhardt (Segment) talk at Y Combinator
• Books people (re)read
• Stop Letting OKRs Masquerade as Strategy
• Welcome to your bland new world (⭐)
• How to Tackle SaaS Homepage Design for Your B2B SaaS Company
• Your website is your most important marketing asset. Here's how to build it right the 1st time.
• 6 Questions To Ask Before Adopting Usage-Based Pricing
• How to calculate and implement value-based pricing
• Product Validation Frameworks are Mostly Useless Without Taste
• What to look for when you're hiring a Head of Growth
• Why millennial managers are burned out
• Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders
• 37 Tasks Every Marketer Should Automate
• Annual Planning is Killing Your Growth – Try This Plan Instead
• Creating the Ideal Customer Profile as a Startup: A Step-by-step Guide
• Personalization Case Studies from Ninetailed
• Persistence and predictability of SaaS growth
• The Decision Making Pendulum
• 30 Years of dodging repetitive work with automation
• The Company-Building Cornerstones Every Founder Needs to Focus On
• Early-stage marketing compensation explained
• Focus is king, do not waste it
• 39 Moves to Survive (& Thrive) in a Downturn: 2022 Edition
• What to do Next When You Have a Business Idea?