Objectiv Analytics Versions Save

Powerful product analytics for data teams, with full control over data & models.

20220824

1 year ago

Updates calculation & output of the Funnel Discovery model for more flexible plotting.

Open model hub & Bach 🎉

Under the hood

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220818...20220824

20220818

1 year ago

Two updates to the Tracking SDK for React that enable you to track all input fields in forms (including radio, checkbox, and multiselect), and to set up Hooks with a predefined Location Stack and/or set of Global Contexts, and then customize those Contexts later when you call it.

Tracker

  • React SDK: Stateless tracked input components by @sdirosa in #1127
  • React SDK: easier tracking of checked based inputs + select by @sdirosa in #1136
  • React SDK: Name attribute support for radios and checkboxes by @sdirosa in #1156
  • React SDK: Fully configurable event tracking hooks by @sdirosa in #1014
  • React SDK: hooks QOL tweaks by @sdirosa in #1048
  • isContextEqual: context comparison predicate for useOnChange by @sdirosa in #1041
  • Configurable TrackerEvent id generator by @sdirosa in #1031
  • SDKs modules update by @sdirosa in #1108
  • Add build job to tracker workflow by @sdirosa in #1058
  • Speed up tracker workflow by @sdirosa in #1057

Tracker: Breaking

  • React SDK: Removed redundant useTrackOnChange and instead improved useOnToggle (and consequently useTrackOnToggle) so it can monitor both boolean variables and predicates.

WIP: AWS Athena support

Under the hood

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220811...20220818

20220811

1 year ago

In this release, we've added a Funnel Discovery model to the open model hub, enabling you to uncover which paths in the user journey impact your product goals, and analyze opportunities for improvement.

Open Model Hub

Bach

Docs & demo

WIP Athena support

Under the hood

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220721...20220811

20220721

1 year ago

Adds support to validate & store Objectiv data in Google BigQuery, and work with the open model hub and modeling library Bach directly on your full BQ dataset.

This is an important step in our mission to enable data models to run across data stores, so data teams can take and run what someone else made, or quickly build their own with pre-built models and operations.

BigQuery support 🎉

Bach

Demo notebooks

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220714...20220721

20220714

1 year ago

This release makes three additions to the open analytics taxonomy and open model hub:

  1. Identity resolution of users across sessions/devices in a new IdentityContext, e.g. using your own internal User IDs, or simply using consent-based cookies;
  2. Store the user’s locale/language in a LocaleContext to analyze multilingual applications; and
  3. Capture the value of input fields like a search field in an InputValueContext to analyze searches, funnels, etc.

Taxonomy

Open model hub

Tracking

Bach

Demo notebooks

WIP: BigQuery support

Documentation

Under the hood

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220628...20220714

20220628

1 year ago

Adds new Developer Tools to the Tracker SDKs that make it easy to build end-to-end testing of your tracking instrumentation, in order to catch any instrumentation changes early, before data is even collected.

Tracking

WIP: BigQuery support

Under the hood

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220624...20220628

20220624

1 year ago

Adds a Retention Matrix model to the open model hub, that enables you to run retention analysis directly on your data store, with just one operation. No need for data cleaning or building complex SQL queries. Next to overall retention analysis, it also enables you to drill down directly; you can quickly segment each cohort and stack ready-to-use models on top, like which top features are being used.

Use the new model to drive product adoption by understanding to what extent users return to your product, whether that improves over time, and how each cohort behaves in detail.

Model Hub

Taxonomy

Demo notebooks

WIP: BigQuery

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220621...20220624

20220621

1 year ago

Renames column names in the top_product_features model (no more leading underscores), and adds new functions to slice Series:

  • array_contains: find if an element is contained in the array;
  • filter_keys_of_dicts: return a new Series for Global or Location Contexts, that consists of the same top level array, but with all the sub-dictionaries having only their original fields if that field is listed in the keys parameter.

Also updates several of the example notebooks to better explain model results.

Open model hub

Bach

Tracking

Demo notebooks

WIP: BigQuery support

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220614...20220621

20220614

1 year ago

In this release we added links to relevant documentation pages in the Tracker SDK’s Validation messages, to help you debug your tracking instrumentation.

Tracking

Taxonomy

Under the hood

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220525...20220614

20220609

1 year ago

In this release we introduce new models to easily predict and analyze user behavior directly on data collected using the open analytics taxonomy, and seamlessly switch between the full data set or a sample. No manual cleaning, transformations, exporting samples or complex tooling required.

The first model added to the open model hub is Logistic Regression, to predict user behavior such as:

  • Will a user convert?
  • Will a user start using a specific product feature or area?
  • Will a user have a long active session duration?

Next to this, two new models are added to analyze which features are used the most in any stage of your analysis, and what users did before converting.

Open model hub

Bach

WIP: BiqQuery support

Demo notebooks

Documentation

Under the hood

Full Changelog: https://github.com/objectiv/objectiv-analytics/compare/20220525...20220609