Awesome Customer Analytics Save

A curated list of awesome customer analytics content

Project README

Awesome Customer Analytics

A curated list of awesome customer analytics content aimed at a non-tech business wanting a deeper understanding of the methods and the techniques.

Content

What is Customer Analytics

The what and why

Methods

Behavioral customer segmentation

Cross-sell and upsell analysis

Customer Churn and attrition analysis

Customer lifetime value and customer journey analysis

Next-best-action analysis

Text analysis

Case Studies

MOOCS

Mass Open Online Courses

Books

Miscellaneous/Further Reading

Open Source Agenda is not affiliated with "Awesome Customer Analytics" Project. README Source: Acrotrend/Awesome-Customer-Analytics
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